【Work】Local Government Branding Ako City Ako Castle Promotion Video


Did you know that the ruins of Ako Castle, the castle of the famous "Chushingura" warriors, are located in Hyogo Prefecture?


curioswitch was commissioned by the Ako City Board of Education to plan and produce a promotional video for the ruins of Ako Castle, with narration in both English and Japanese.


Ako Castle was built in the Edo period (1603-1868), and the restored castle ruins are now designated as a national historic site.


The target audience for this project was Japanese and foreign tourists who are interested in Japanese culture, especially castles, and who enjoy traveling to explore history.


How can we create content that both Japanese and foreigners can relate to?


We sprinkled in visual tricks based on our know-how of creating local resources, and were conscious of the global standard of "visual beauty". In particular, we were conscious of the unique atmosphere seen in foreign videos, and created colors that would be comfortable to a foreigner's senses.




Also, by blending a foreign model into the scenery, we prepared a trick to make foreigners feel as if they were traveling through the beautiful world of Ako as she experiences it.


A castle built in a time when castles were not supposed to be built. That's why it's worth seeing. -Michifumi Isoda

In addition, Mr. Isoda, a historian, gave an easy-to-understand explanation of the historical background of Ako Castle. Mr. Isoda's emotional talk has been well received by foreign viewers, who can learn about Ako's charms more vividly.


The Ako Castle promotional movie "Ako Castle: The Beginning of a Story" is now available on YouTube in both Japanese and English.


If you have not seen it yet, or if you would like to watch it again, please do so.



「AKO CASTLE WHERE THE STORY OF 47 SAMURAI BEGAN」(英語ナレーション) https://youtu.be/a6mRt-any0U


Outline of the work


Title: [4K] AKO CASTLE WHERE THE STORY OF 47 SAMURAI BEGAN


[4K] AKO CASTLE WHERE THE STORY OF 47 SAMURAI BEGAN (English)

[4K] Ako Castle Promotional Movie "The Beginning of the Story of Ako Castle" (Japanese)


[4K] Ako Castle Promotional Movie "The Beginning of the Story of Ako Castle" (Digest) [4K] Ako Castle Promotional Movie "The Beginning of the Story of Ako Castle" (Digest)


Length of movie: Main movie: approx. 15 min. Digest version: 2 min.


Creative Director: Tadahiro Kondei


Producer: Satoshi Yoshida


Planning and production: curioswitch


Copyright: Ako City



Once again, curioswitch would like to express our heartfelt gratitude to Ako City for this precious opportunity, and to all the people involved in the production.




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