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Tetsu Yoshida


Born in Tokyo, 1973.

After graduating from Keio University and the Institute of Journalism, Media & Communication Studies, Yoshida worked at a major broadcasting station as monetizer of cultural events, also managing rights and time sales. 

Experience in arts management and mobile O2O business administration led to involvement in TV media planning and sales business for a major advertising agency. 

In 2014, he launched the Japanese subsidiary of a German production company. As its director, he oversaw the sales and production of over 1,000 explainer videos.

Attracted by Konoe’s vision for curioswitch, he joined his old friend & colleague’s new company in 2019.


2024 The 3rd Annual Anthem Awards Bronze Education, Art & Culture Event部門

2023 The 2nd Annual Anthem Awards Bronze Education, Art & Culture Event部門

2022 Inaugural Anthem Awards BRONZE

2022 Cannes Corporate Media&TV Awards Finalist

​2022 SILAFEST '22 BEST PRODUCTION Best Promotional Film

2022 International Tourism Film Festival Africa Finalist
2022 Japan World's Tourism Film Festival International Tourism Destination City 

2020 60th ACC Film Division A Category (TV CM) Regional Finalist
2019 Webby Awards VIDEO How-To & DIY Webby Winner

2018 Webby Awards Best Use of Video Official Honoree
2018 56th JAA Advertising Awards Digital Advertising Division Medalist
2018 5th Brain Online Video Award Brother Industries Sponsored Company Award
2017 Webby Awards FILM & VIDEO Food & Drink Official Honor
2017 SABER Awards Asia-Pacific DIGITAL VIDEO Category Winner

2017 4th Brain Online Video Award Tokyo Metropolitan Bureau of Transportation Sponsored Company Award

2016 3rd Brain Online Video Award JCB Sponsoring Company Award

2015 Online Video Award Asahi Breweries Sponsoring Company Award

2005 BS Japan (currently BS TV TOKYO) President's Award

1998 TV TOKYO President's Award 35th Anniversary CI & Catch Copy

吉田哲 社長

Major media exposure history










"What is a commentary video that gets into the hearts of viewers who" make themselves goto "with the power of a story that creates empathy?"

German Chamber of Commerce

"On the occasion of the 100th anniversary of the founding of Bauhaus"


Major lecturer / lecturer history

2019 Ritsumeikan University

2018 Industrial Efficiency University

2016-2019 Sendenkaigi "WEB Video Creator Training Course"

2016-2018 Advertising Week Asia

2016 Japan-Germany Industry Association
2015 Hakuoh University
2015 Small and Medium Organization


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