Goût du Saké
For JETRO
Experience Design, Overseas Marketing
curioswitch was involved in content planning, co-ordinating, venue designing, etc. for an event held in 2019 in Paris under the JETRO (Japan External Trade Organisation).
curioswitch was also in charge of arranging local staff and overall creation, including production, facilitation and catering. The event had three part with its own theme to it. Part 1 on 'The world around sake culture', Part 2 on 'Haute cuisine and haute sake' and Part 3 on 'What does sake mean to a sommelier?' .
In part one, we held a tasting session where we served only sake cocktails created by Shingo Gokan (The SG Club), a world champion bartender, who livened up the event with a spectacular presentation. The word cocktail also means starters, and is originally intended to be consumed before a meal. Cocktails are served as an appetizer to make people aware of the new possibilities of pairing French food with sake.
Konoe (pictured right) speaks at the first part of the conference.
In part two, a Japanese chef Hirohisa Koyama (Aoyagi, Tokyo) explained how French cuisine can be paired with sake. In part three, the World's Best Sommelier Shinya Tasaki and Chef Sommelier Gérard Margeon of the Alain Ducasse Group took the floor to talk about the combination of sake and French cuisine.
Lacquered sake cups designed by Konoe
For this event, Konoe was also responsible for the product design of the souvenirs handed out to the guests. Inspired by the 339 degrees, Konoe himself wrote three overlapping circles to represent the connection between the cups. To emphasize the "rim", the overlapping parts of the three circles are painted in a sticky touch of paint.
Sake cocktails and champagne as a welcome drink.
The event venue has a conference space, reception space and a foyer, each of which was designed by Konoe. Posters also designed by Konoe are displayed in each venue. The beverage corner located at the entrance was thoughtfully designed to be relaxing and not too intense.
