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【Award】 Web drama starring Ayaka Miyoshi wins Best Production & Promotional Film at SILAFEST

We are proud to announce that a web drama produced by us; "oda side A / side B" has been selected as the "Best Production and Promotional Film" at the 14th Silver Lake Tourfilm Festival held in Valencia, Spain.

⚫️Annual World Tourism Film Awards |

Twenty-six tourism films from 14 countries - Australia, Bosnia and Herzegovina, Croatia, France, Greece, Hungary, Iceland, Japan, Lithuania, Portugal, Qatar, Slovenia, Spain, and Uganda - received awards at the 34th World Tourism Film Awards, organized by CIFFT.

Our film "oda side A / side B" was the only film from Asia to make the BEST 10.

01 Madrid /Spain

02 Cannes /France

03 Linz /Austria

04 Oda /Japan

05 València /Spain

06 Aveiro /Portugal

07 Conil /Spain

08 Klagenfurt /Austria

09 Cascais /Portugal

10 Porto /Portugal

⚫️Awards Ceremony

The ceremony was held on November 24th from 9 a.m. to 11 a.m. local time, and we were honored to have Mr. Hiroshi Yamashita, Director General of the Japan National Tourism Organization (JNTO) Madrid Office, attend the ceremony on our behalf.

We are very happy to have been able to participate in the ceremony, as most of the award winners this year were from Europe, and almost none of them were from Asia. We would like to express our sincere gratitude to Mr. Yamashita for representing Japan at the ceremony.

We would like to thank the people of Oda City, and the production staff for their support in the process winning such a prestigious awards following the 4th Japan International Tourism Film Festival, International Tourism Film Festival Africa 2022, and SILAFEST 2022.


The International Committee of Tourism Film Festivals 

Founded in Austria in 1989, CIFFT is one of the world's largest international tourism video networks, accredited by the World Tourism Organization (UNWTO), the European Travel Commission (ETC), the Central American Tourism Organization (CATA), and the Caribbean Tourism Organization (CTO). It is comprised of organizations from 18 countries and hosts the CIFFT circuit, which evaluates, recognizes and promotes the development of tourism-related visual content.

⚫️Title|oda side A / side B

This film is composed of two parts, "side A" and "side B." Ayaka Miyoshi plays two roles with opposite personalities. They both visit Oda City, Shimane Prefecture, for different purposes. Both characters rediscover the beauty of traveling as they encounter the nature, people, food, and traditional culture of Oda. Followed by Ayaka Miyoshi, Kentaro Tomita plays the side character, and the residents of Oda City also appear in the film. The video is directed by Seita Yamagishi, who has directed many music videos, commercials, films, and TV dramas for various artists. The creative director is Tadahiro Konoe, who has extensive experience in international projects.

【Award Winning Video Information】

■Title:「oda side A / side B」

■Cast:Ayaka Miyoshi, Kentaro Tomita, people of Oda City

■Director:Seita Yamagishi

■Creative Director:Tadahiro Konoe

■Producer:Tetsu Yoshida

■Length:side A+B approx 20 mins

■Planning and Production:curioswitch

■Copyright:Oda City, Shimane Prefecture

■Other:Press release upon completion

Once again, we would like to thank the people of Oda City, Shimane Prefecture, and all those who were involved in this project for their generous cooperation.

⚫️About curioswitch

curioswitch is a creative agency based in Tokyo, Japan. We solve our clients' challenges with a variety of creative services such as branding strategy, events, video, web production, product and logo design, and more. With deep exposure to both Japanese and Western culture, curioswitch specializes in solutions that bring diverse values together. In addition, co-presidents Tadahiro Konoe and Tetsu Yoshida's abundance of experience and personal connections allow them to constantly obtain the latest trends of Japan and foreigh countries. They are in charge of branding for a wide range of demographics and fields.

Major clients (in no particular order, titles omitted):

Cabinet Office, Ministry of Agriculture, Forestry and Fisheries, Ministry of Health, Labor and Welfare, Agency for Cultural Affairs, Japan Tourism Agency, Tokyo Metropolitan Government, Osaka Prefecture, Mie Prefecture, Aomori Prefecture, Ota City, Shimane Prefecture, Ako City, Hyogo Prefecture, Shinagawa Ward, JETRO, POLA Traditional Culture Foundation, Central Association of Sake Brewers, Tiger Mahohki, Shueisha, Bank of Ryukyu, Tokyo Tower, Sakura Crepas, Sony Music Entertainment, Amuse, Rivera, BMW, Maserati, Van Cleef & Arpels, Dior, NORQAIN, etc.




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