top of page

【Award】Winning the Grand Prize at the 4th Japan International Tourism Video Festival


A web film produced by curioswitch; "oda side A / side B" (starring Ayaka Miyoshi and directed by Seita Yamagishi), won the Grand Prize in the international category "Tourism Destination City" at the 4th Japan International Tourism Video Festival (organized by the Japan International Tourism Video Festival Executive Committee and co-organized by the Tourism Video Promotion Organization), announced on March 17, 2022.

The Japan International Tourism Film Festival (founded in 2019) is Japan's first international award dedicated to tourism films. It is the only official member in East Asia of CIFFT (founded in 1989), the world's largest network of international tourism film festivals recognized by the UNWTO (United Nations World Tourism Organization).

At this year's festival (the 4th edition), the number of entries set the highest record (1,542 in the International Competition and 201 in the Domestic Competition), and the International Competition Jury, consisting of 17 experts in tourism and film, including CIFFT founder Alexander V. Kammer, selected our film "oda side A / side B," as the winner of the International Competition Tourism Destination City.

On behalf of all individuals involved, we would like to express our sincere gratitude to Oda City, Shimane Prefecture, for corporating with us in the midst of the pandemic.

◆Comment from Ayaka Miyoshi (leading role)

 To the people of Oda City,

I miss the clear air.

I miss the feeling of my body and soul being purified.

I am so honored that this project, a project that brought Oda City and I together, has received such a wonderful award.

There are so many places I would wish to visit again.

There are so many people I would wish to meet again.

I miss Oda City everyday.

I hope this video will give you a glimpse of the nostalgic feeling.

 Ayaka Miyoshi

◆About work「oda side A / side B」

Please click on the link below for more

This film is composed of two parts, "side A" and "side B". Ayaka Miyoshi plays two characters with very different personalities. Both visit to Oda City, for different purposes. The two rediscover the beauty of traveling as they encounter nature, people, food, and culture of Oda.

The film was directed by Seita Yamagishi, who took part in many music videos, commercials, films, and TV dramas for various artists. The creative director is Tadahiro Konoe, who has extensive experience in international projects.

Throughout this film, the viewer is able to encounter not only Ayaka's excellent acting, but also the stunning scenery and the people of Oda City, with the exquisite soundtrack.

【About the Work】

■Title:「oda side A / side B」

■Cast:Ayaka Miyoshi, Kentaro Tomita, Oda City

■Director:Seita Yamagishi from COE

■Creative Director:Tadahiro Konoe from curioswitch

■Producer:Tetsu Yoshida from curioswitch

■Length of video:side A+B approx. 20 minutes

■Planning and production:curioswitch

■Copyright:Oda City, Shimane Prefecture

■Additional information:Completion Press Release 

We would like to thank the people of Oda City, Shimane Prefecture, the Japan International Tourism Video Festival Executive Committee, and all those who were involved in the festival for their generous cooperation.

curioswitch will continue to spawn values that will last forever with creativity that generates the curiosity of our audience.



bottom of page