For SAKURA COLOR PRODUCTS CORP.
Product Design, Event, PR
Sakura Craypas, a long-established Osaka stationery manufacturer founded in 1921. curioswitch was responsible for directing an event to celebrate its 90th anniversary in 2012. We designed a 700-color set of commemorative souvenirs and presented a launch event for the products. We also supervised the design of the press kit. The design was intended looked like a piece of artwork, with the acrylics creating a floating impression of the Craypas: each transparent acrylic cube holds 25 Craypas colors. A total of 28 cubes are combined to create a variety of display options.
The stylish acrylic cubes are carved so that they can be seen clearly from the front, above, behind and sides. Konoe sought out a highly skilled Japanese craftsman who drills 25 holes in each cube by hand.
Wooden case also has a serial number with a removable lid.
The wooden set (limited to 50), designed by Konoe, is covered in luxurious suede, and the 700 crayfish colors are arranged according to the 12 hue rings, allowing the viewer to see the sequential color alteration from yellow to orange, orange to red, red to purple, purple to blue, and blue to green. In addition to the 700 crayons, the wooden case also includes a color chart, and a rag to wipe dirt and white gloves.
Sophisticated Sakura Craypas 90th anniversary event. Designed by Konoe, including press kit design.
The venue was also sophisticatedly designed. It was carefully planned down to the smallest detail, including subdued lighting, custom-made sweets, finger food, and champagne. A strict dress code was also implemented. Konoe was also an advisor for the 2022 centenary project. The anniversary project with Sakura Crespus is still ongoing.
Photos by Emi Kumagai ＆ Daisuke Akita
Space Design: Noriyuki Asano (NPU)
Creative Director: Tadahiro Konoe
Flower: Blooms & Stripes
Catering Food: Transit
Catering Drinks: Le Pont de Ciel
Japanese Sweets: Toraya