For SAKURA COLOR PRODUCTS CORP.
Product Design, Event, PR
Sakura Craypas is a well-established stationery company in Osaka, founded in 1921. 2012 saw the creative direction of an event to commemorate the 90th anniversary of the company. We designed a limited edition commemorative 700 color set and directed the event to launch the product. We also supervised the design of the press kit. In order to create a commemorative product that resembles a work of art, we designed an acrylic cube with 25 colors of crayons, which can be displayed in a variety of ways by combining 28 cubes.
The stylish acrylic cubes are carved so that they are clear from the front, top, back and sides, and the interior is all uniform. Chikamori sought out a Japanese craftsman who is highly skilled in drilling 25 holes in each cube by hand.
The wooden set (limited edition of 50), designed by Kinkomori, is upholstered in luxurious suede and contains 700 crayons in a color scheme that follows the 12 hues of the color ring, allowing for a continuous transition from yellow to orange, orange to red, red to purple, purple to blue, and blue to green. The wooden case contains 700 crayons, a color chart, a rag for wiping dirt, and white gloves.
For the unveiling event to introduce the stylish products, the venue was designed with sophistication. Every detail of the event, including subdued lighting, custom-made sweets, finger foods, and champagne, was carefully staged, and the dress code was strictly enforced. Chikamori is also serving as an advisor for the 100th anniversary project in 2022, and the anniversary project with Sakura Craypas is still ongoing.
Photos by Emi Kumagai ＆ Daisuke Akita
Space Design: Noriyuki Asano (NPU)
Creative Director: Tadahiro Konoe
Flower: Blooms & Stripes
Catering Food: Transit
Catering Drinks: Le Pont de Ciel
Japanese Sweets: Toraya