Anniversary Project

For  SAKURA COLOR PRODUCTS CORP.

Product Design, Event, PR

Sakura Craypas is a well-established stationery company in Osaka, founded in 1921. 2012 saw the creative direction of an event to commemorate the 90th anniversary of the company. We designed a limited edition commemorative 700 color set and directed the event to launch the product. We also supervised the design of the press kit. In order to create a commemorative product that resembles a work of art, we designed an acrylic cube with 25 colors of crayons, which can be displayed in a variety of ways by combining 28 cubes.

サクラクレパス アクリル
プロダクトデザイン 近衞忠大
近衞忠大 デザイン
スクリーンショット 2019-10-23 18.25.26.png

The stylish acrylic cubes are carved so that they are clear from the front, top, back and sides, and the interior is all uniform. Chikamori sought out a Japanese craftsman who is highly skilled in drilling 25 holes in each cube by hand.

サクラクレパス カービング技術

木製ケースはシリアルナンバーも入っていて、蓋は取り外し可能

The wooden set (limited edition of 50), designed by Kinkomori, is upholstered in luxurious suede and contains 700 crayons in a color scheme that follows the 12 hues of the color ring, allowing for a continuous transition from yellow to orange, orange to red, red to purple, purple to blue, and blue to green. The wooden case contains 700 crayons, a color chart, a rag for wiping dirt, and white gloves.

アクリル ラグジュアリー

洗練されたサクラクレパス90周年イベント。プレスキットのデザイン含めて近衞が担当

For the unveiling event to introduce the stylish products, the venue was designed with sophistication. Every detail of the event, including subdued lighting, custom-made sweets, finger foods, and champagne, was carefully staged, and the dress code was strictly enforced. Chikamori is also serving as an advisor for the 100th anniversary project in 2022, and the anniversary project with Sakura Craypas is still ongoing.

イベントデザイン アドバイザー
curioswitch サクラクレパス
近衞忠大 作品
シャンパン グラス

Photos by Emi Kumagai & Daisuke Akita

Space Design: Noriyuki Asano (NPU)

Creative Director: Tadahiro Konoe

Flower: Blooms & Stripes

Catering Food: Transit

Catering Drinks: Le Pont de Ciel

Japanese Sweets: Toraya