Logo Design, Curation

In September 2019, the Tower Gallery will open on the 3rd floor of Foot Town to commemorate the 60th anniversary of Tokyo Tower. curioswitch was chosen to design the official logo and curate the inaugural exhibition.

近衞忠大 ロゴデザイン


For the logo design, we started by collecting logos of past Tokyo Towers and related facilities. We carefully analyzed the sense of expectation and values required for the symbol of Tokyo Tower.


We also compared and studied museum logos from around the world. In the first year of 2049, we went through a series of prototypes to find the right tone for a new gallery in Tokyo.


As a result, Kommori designed the logo based on the white and international orange stripes, utilizing the proportions and color scheme of Tokyo Tower. The combination of white and international orange stripes with a font that is not too hard and friendly.

ファミリア 皇族方


For the first exhibition, "Celebrating 60 Years of Tokyo Tower: Welcoming the Imperial Family," we collaborated with Ms. Mitsuko Watanabe, a media producer who is the general supervisor of the exhibition.


In addition to the photographs of the Imperial Family members who visited the Tokyo Tower, we ordered from Familia the same type of basket that His Imperial Highness Prince Hiromiya (at the time) is holding in the key visual. I hope you will enjoy the exhibition.

竹田浩子 近衞忠大 東京タワー


The entire exhibition space was also designed by curioswitch. 3D exhibition drawings were created by Chikamori and discussed with the people involved. Kondori created 3D exhibition drawings and discussed them with the people involved, and then went through a thorough process of creating more 3D drawings.


In the end, producer Watanabe's idea of "welcoming visitors with flowers full of elegance" was realized in the form of a flower tower by artist Hiroko Takeda, which was displayed in the center of the gallery entrance. The lighting in this space was designed with great precision to create a place where people would want to take commemorative photos.

タワーギャラリー curioswitch


On the first day of the gallery's successful opening, as you can see, there were many people admiring the photos and display cases. As curioswitch has a number of people with experience in museums and exhibition production, we are very grateful for the opportunity to work with them and are considering various measures to contribute to the further development of the Tower Gallery.